underligne by doori

In 2001, Doo-Ri Chung started hawking her label, Doo.Ri, at her downtown store, Klee, and she debuted on the runway for fall 2003. In 2006, she won the coveted CFDA’s Swarovski Perry Ellis award for emerging talent in womenswear. Fans are loyal and diverse, thanks to interesting architectural details that are consistently clever but not too tricky—and, of course, there’s that perfect drape. Chung made her name with jersey, but she’s no one-trick-pony. She’s experimenting with fabric, incorporating shocks of color into her famously subdued palette, designing her own accessories, and—as is de rigueur for a hot young designer—foraying into resort. For Fall 2009 she debuted her contemporary line of silky soft jersey pieces.