Add down

Very innovative with Hi-tech heart, the brand born in 1999 from a John C. Grain idea. A project that experiences new shapes and transfers techological performance and lightness in aesthetic perfection: Add Down_a collection of weightless coats and down jackets. The lightest down jackets in the world and still warm and precise as tailor's made. Add System_Creative lab with an innovative approach that founds it research on materials and assembling systems. The band was bought by Comei Compagnia Mercantile: an high level of expertise manufacture know how as the company weavers for the most important Italian clothing companies since more than twenty years. Since Fall Winter '06 Ashcorp with its team of young designers, has joined the group and taken the art direction lead of the Add brand. Their innovative and personal vision of tech clothes brings a new added value, creating the match between sportswear and fashion worlds.